“Cooking” for the European Games. Belarus to launch a culinary guide for foreigners
Especially for the II European Games, we developed a unique project – Taste of Belarus, which will help foreign guests to learn more about the culture of Belarus and its authentic cuisine. His main goal is to truly surprise and show the best dishes offered by Minsk establishments.
Taste of Belarus is a gastronomic guide, complemented by a special mobile application in English. The project will allow each tourist to quickly navigate the Belarusian cuisine and choose the positions and places that you should definitely try and visit. The online and offline catalog will combine 2500 dishes of national cuisine from 200 restaurants in Minsk.
– The application was developed by the portal Relax.by, on April 17 it became the official media partner of the II European Games.The Republican Organizing Committee has set up one of the main tasks to sell tickets for the II European Games. This process is monitored every week. Our new media partners have direct access to the nearest neighboring countries. It’s no secret that from there we expect the greatest number of guests and fans, and popular resources will help tell them about the Games and our country. We are pleased that our work does not go unnoticed and attracts partners from governmental and non-governmental organizations, ”explains the Director of the Foundation for the II European Games of 2019, Georgiy Katulin.
In the online catalog Taste of Belarus, you can put a review on each dish and see its rating, as well as ratings of restaurants where one or another dish can be tasted.
A printed version of the catalog will be released for the Games, which will be distributed at the National Airport, hotels in Minsk and sports venues. On each dish page there is a QR code, according to which a list of places where you can try it appears in the application. Thus, more and more people around the world know about the best gastronomic and other brands of Belarus. The project is planned to integrate with the site of the II European Games and the official mobile application.
– It is an honor for us to support the holding of the II European Games in Belarus. The projects Relax.by and 103.by are also present in the markets of Ukraine, Kazakhstan and Russia. We plan to highlight the upcoming global sporting event for a total audience of over 14 million per month, ”said Founder and CEO of ARTOX, Alexey Zakharevsky.
The largest Belarusian recreation and entertainment guide will assume the function of information support and will cover the events that will be held in Minsk as part of the II European Games. In addition, the portal will become a guide to the Belarusian cuisine and the culture of the country as a whole.
REFERENCE: The Relax.by portal, owned by the resident company of the High-Tech Park ARTOX, became the official media partner of the II European Games on April 17. The agreement, which secured this status, was signed between the “Directorate of the II European Games of 2019” foundation and the ARTOX group of companies.